The New Coles Commercial

Legendary rock band Status Quo in the studio singing for Coles

I love it, what do you think?

In the new TV ad, the band change the lyrics to their 1974 UK number one hit Down Down to "Down down, prices are down'' in line with Coles's advertising tag line.

The band - who have sold over 110 million albums since 1967 - also play guitars in the shape of the  Coles trademark giant red hands.
To celebrate the Quo campaign, Coles will sell replicas of the red hand guitars in their supermarkets throughout Australia.
"When you need a helping hand, count on the savings of that Coles big red hand - down and down and down they go,'' frontman Francis Rossi sings in the ad.

And in an extended version of the ad posted on YouTube by Coles, the band's members are asked, "You don't think people will find this annoying, do you?''

Down Down has been used in the Coles campaign for the last two years, but without Status Quo's involvement.
The band recorded the ad at London's Abbey Road studio and have already posted a "special version'' of the song on their own official website.
The new Status Quo ad was created by Melbourne's Big Red Agency, which took over the Coles account in 2010.

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