Ulladulla has its own Secret Santa Claus, who this week spent $2000 paying off Ulladulla Toyworld laybys for people who are struggling.
Store owner Alison Murray said she knew nothing about the man other than he said he realised life was short and he needed to give back after going through the bushfires.
The money paid off 15 layby orders, along with a few bikes set aside for people who hadn't managed to make any payments.
"They were a layby, but they hadn't paid anything on them, so we paid that off for them," Ms Murray said.
"He just wanted us to select randomly, he didn't care who it went on to he said to just select randomly, which is what we did.
"The other option that we had was a few of the people who we knew were doing it a little bit harder, we tried to make sure that those people got the benefits."
She said the man's generosity prompted tears among staff when the donation was made, and from the people arriving at the store to find their laybys had been paid for.
"The people that he's done it for have obviously cried and it was just lovely, and in the environment that we're in at the moment it just makes you feel that there's some nice people out there," Ms Murray said.
"It makes you feel a lot better about the world."
And many of the beneficiaries had pledged to continue the generosity and pay it forward.
Little is known about the man responsible for the incredible gesture of generosity
"He wouldn't let me take his name, he wasn't keen to do anything like that," Ms Murray said.
"I'd say he was probably a grandfather, going by the age of the gentleman."
Image: Karolina Grabowska / Pexels