tourism campaign - 2ST

'Love' campaign launched for areas ravaged by bushfires


A government-funded tourism campaign is aiming to encourage holiday-makers to travel to bushfire-affected areas across the state.

The initiative "Now's The Time To Love New South Wales" urges travellers to take a "recovery weekend" and share their photos with others.

Tourism Minister Stuart Ayres says brand damage to the state caused by misinformation, is severe.

"There has never been a better time or a more important time for people, particularly across Sydney to get out to regional NSW. Sharing their own experiences helps breakdown alot of the misinformation about what's open and what's not. Nothing more authentic than a person posting their own experience." Mr Ayres said.


Another blow for Destination Southern Highlands

viv may april 9 2021

Wingecarribee Council's Interim Administrator claims Destination Southern Highlands has lost its direction and relevance.

Viv May made the comments at yesterday's council meeting, despite the organisation winning numerous state and national awards.

He's instructed the General Manager to develop a new business model in consultation with not only industry and stakeholders, but local residents.

"A model that taps into the proud tradition of volunteering in the Southern Highlands and has a presence at community events,

"In other words the Visitor Centre should be a significant economic driver that is run under the authority of council with employees working in partnership with stakeholders and residents,''Mr. May said.

Image: Wingecarribee Council 

Berrima now Australia's top small tourism town

berrima top tourism towns may 10 2021

Another accolade for the small village of Berrima.

After being named NSW'S Top Tourism Town in the category of 5000 residents or less, the village has gone onto win Australia’s Top small Tourism Town award.

Australian Tourism Awards Chair, Daniel Gschwind said the awards are celebrating towns throughout Australia that demonstrate outstanding commitment to encouraging tourism and increasing visitation to their destination.

"As we get closer to all interstate borders re-opening and enjoy a renewed focus on domestic tourism, these awards put the spotlight on our tourism communities and the amazing experiences that can be had throughout Australia,” Mr Gschwind said.

The town of Mudgee took out the Top Tourism Town award.

Image: Destination Southern Highlands

Berry named the state's top tourism small town as Shoalhaven dominates


There are celebrations in Berry after it was named the State's top tourism small town in the NSW Top Tourism Towns awards for 2022 earlier today.

In fact the Shoalhaven dominated the awards, with Berry winning one of the three categories, and Huskisson and Ulladulla finishing runners-up to Carcoar and Mudgee in the other two.

The judges noted Berry is a friendly and historic town that offers visitors many activities and attractions, including a mouth-watering array of fabulous gourmet restaurants to award winning wineries, unique homewares shops and boutiques, as well as well-appointed accommodation provided by a passionate tourism community.

Shoalhaven Mayor Amanda Findley congratulated the communities of Berry, Huskisson and Ulladulla for being recognised in the prestigious awards.

"We live in the most beautiful place and wish Berry all the best for the Australian Tourism Awards as they battle it out against the states," she said.

"We are incredibly proud of our communities and businesses for their achievement and commitment to providing a welcoming and vibrant town for both locals and visitors to enjoy.”

Berry Chamber of Commerce and Tourism President Louise Hallum said the whole town was "humbly proud" after winning the award.

“Berry is beyond thrilled to have even been part of NSW's Top Tourism Town Awards," she said.


"It really does recognise the passion with which our Berry locals share their absolute love of what they do.

"Berry is blessed with stunning bucolic scenery and oodles of village charm, but it is the unique events, fantastic accommodation, specialist shopping, exceptional dining and winery experiences that are all delivered with legendary Berry hospitality that ultimately makes Berry such a special, truly memorable place to visit and be," Ms Hallum said.

It was a sentiment echoed by Shoalhaven Council Tourism Mananger Coralie Bell.

“We are thrilled for Berry to be bringing home the gold for the competitive NSW Top Tourism Town Awards and equally proud of all six of our Shoalhaven towns who received highly commended or secured a finalist spot back in April," she said.

"Being recognised as winners and finalists emulates the passion our business operators have for growing and developing our visitor economy.”

More than 12,000 people voted for this year’s Top Tourism Towns awards from a list of 30 finalists, with the winners announced at the Local Government NSW Destination and Visitor Economy Conference in Orange this week.

Minister for Enterprise, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres said the winners captured the essence and uniqueness of the state’s tourism offering.


“The incredible natural beauty and warm welcome that awaits in the Top Tourism Towns of NSW fulfill the compelling promise of the NSW Government’s Feel New tourism campaign,” Mr Ayres said.

“We know travellers want more than a checklist of things to see. They want experiences that inspire, amaze and revitalise."

He said Berry was a vibrant example of the unique attributes of regional NSW that set the state apart from other visitor destinations and leave a lasting impression.

NSW Tourism Industry Council Executive Manager Greg Binskin said the awards celebrated towns with a population under 1500, between 1500 and 5000, and a population over 5000 residents.

“Berry, Small Town winner, was admired as a gorgeous town between the mountains and the sea, with its greenery and gardens equalled only by the stunning historic homesteads and abundance of amazing shopping," he said.

The awards are managed by the NSW Tourism Industry Council, with tourism associations, local councils, local chambers and visitor information centres collaborating to enter their towns.

Carcoar, Berry and Mudgee will represent NSW at the Australian Top Tourism Town Awards later in the year. 

Images: NSW Top Tourism Town Awards 2022