Cow Kiss Challenge

These internet challenges just keep getting weirder.

Swiss App Castl has launched their KuhKussChallenge (Cow Kiss Challenge), inviting people to, um, kiss a cow, for charity.

The Austrian government has reacted to the challenge, issuing a statement warning against the practice, saying “Pastures and meadows are not petting zoos – actions like these could have serious consequences.”

That hasn't stopped thousands of attention-seekers posting videos of themselves smooching our bovine friends, and even writing songs about it!