Skills Required
Excellent communication and storytelling skills – able to explain production processes and brand history in an engaging, accessible way Strong customer service skills – friendly, approachable, and professional with diverse visitor groups Public speaking confidence – comfortable addressing groups of varying sizes Knowledge of spirits and distillation (or willingness to learn quickly) Attention to detail – ensuring accurate information, safe practices, and consistent tour quality Time management skills – keeping tours on schedule while remaining flexible to guest needs Sales awareness – confident in promoting tastings, retail products, and brand experiences without being pushy Health, safety, and hygiene awareness – including responsible service of alcohol and adherence to site regulations Ability to adapt communication style – tailoring tours for different audiences, ages, and cultural backgrounds Teamwork and reliability – working closely with production, retail, and hospitality staff
