Highlands News

Highlands beef producers snag Woolies award


Berrima's Princess Patrol Company, operated by Peter and Cate Brooks, has picked up a gong at the annual Woolworths producer awards this week.

The main supplier for Woolworths' Certified Grass Fed Beef Program, the farm took home the award for Protein supplier of the Year.

The company supplies more than 6000 head from its three properties in Berrima, Goulburn and Oberon.

Each year Woolworths acknowledges the performance of its supply chain partners across a range of food and grocery commodities.

Due to COVID restrictions, this year’s awards were a ‘virtual’ event, held online.

The Supplier of the Year Awards recognises suppliers to Woolworths in 12 categories.

The Protein Supplier of the Year award looks at suppliers who have gone ‘above and beyond’ to support the retailer to deliver high quality food and everyday needs to its customers, and enable the supermarket to bring new products to the market to meet customer demand.

The protein division competition is based around compliance with company specifications, as well as showing evidence of being progressive, and responding to challenges.

Woolworths’ head of meat and seafood, Tim Dudding, said Princess Pastoral Co was a great example of an Australian business rising to the occasion despite unprecedented circumstances.

“More and more of our customers want grassfed beef and we’re pleased to have partnered with Peter and Cate to make it more accessible,” Mr Dudding said.

Photo: Beef Central

Tags: Southern Highlands, woolworths, princess farm