Social media users across the Shoalhaven are being urged to be wary of Instagram influencers promoting alcohol.
A health study of 70 high-profile Australians found a majority didn't fully disclose when they had been paid for booze-related posts .
Spokesperson EMMA SALIBA says full disclosure is important as the number of young people hospitalised due to alcohol continues to increase. " We know that young people who follow alcohol brands on social media are twice as likely to drink in risky ways. So we think there needs to be full disclosure with these types of promotions. We really want young people to be aware that this is happening, so they can see through some of the spin and the glamour pedaled to them by the industry."